The introductory chapter to the book I just started to read has started on the wrong note. The phrase ‘feminisation of the workforce’ makes my skin crawl. It’s antiquated and passively condescending.
Fact: While it’s true that flexible working options are valuable for women, they are of equal value to men.
If we’re talking about skill and corporate-knowledge retention, promoting a healthy work-life balance and valuing the role of healthy children and healthy families in society, then I’m all for humanisation of the workforce.
Interesting aside: While typing tags for this post, my spellchecker wanted to change the word ‘feminisation’ to ‘demonisation’. Anne Summers, add that one to the list!